On October 1, 2026, the Tax Court of New Jersey ruled against the American Catalog Mailers Association (ACMA) in its challenge to the Division of Taxation’s 2025 regulations addressing when internet activity conducted by a foreign corporation within New Jersey exceeds the protections of Public Law 86-272.
Public Law 86-272 is a federal law that generally protects an out-of-state business from state income-based taxation when its in-state activities are limited to soliciting orders for tangible personal property that will be approved and fulfilled from outside the state. At issue was a 2025 New Jersey regulation, N.J.A.C. 18:7-1.9A, that identifies eight internet activities that New Jersey considers to exceed the protections of Public Law 86-272 and may subject a corporation to the Corporation Business Tax, including remote product updates and repairs, targeted advertising, online customer support, streaming services, subscription services, and other internet-enabled business activities.
Relying on the Supremacy Clause, ACMA filed a declaratory judgment action seeking to invalidate the regulation insofar as it improperly treats certain online customer support activities and the use of internet cookies as unprotected by P.L. 86-272. The New Jersey Division of Taxation cross-moved for dismissal of the complaint. Granting summary judgment in favor of the Division, Judge Cimino of the New Jersey Tax Court found that P.L. 86-272 does not require a seller’s physical presence in a state. Drawing on the longstanding distinction between peddlers carrying goods for immediate delivery, on the one hand, and drummers, who only solicited orders to be accepted and filled out of state, on the other, the Tax Court found that the location of the seller is not the determining factor. Rather, the relevant question is where the business activity occurs.
The Tax Court rejected the notion that the internet requires a different analytical framework under P.L. 86-272, characterizing it as simply the latest technological means through which businesses interact with customers. The court noted that Congress enacted P.L. 86-272 against a backdrop that already included technologies such as telephones, telex, and television. Against this backdrop and following the reasoning of South Dakota v. Wayfair, Inc., 585 U.S. 278 (2018), the Tax Court held that a company may conduct business activities within a state by interacting with in-state customers over the internet.
Turning to online customer support, the Tax Court distinguished between passive, asynchronous resources, such as FAQs and informational webpages, and real-time interactions between customers and company representatives. The court concluded that live chat functions and online help desks involve sellers actively engaging with customers in New Jersey in a manner that goes beyond protected solicitation. Because those interactions occur in part where the customer receives the assistance, even if they also occur where the seller performs the service, the court concluded that synchronous online support falls outside P.L. 86-272’s protection.
The court declined to decide whether the cookie rule is valid in light of ACMA’s “vague” factual description of cookie implementation but observed that the Division’s “regulatory description of cookie implementation” is “not congruent with the factual recitations in a multitude of judicial decisions.”
The decision left several questions open. The court suggested that email support may fall somewhere between passive FAQs and real-time chat, depending on how quickly a company responds. Similarly, the court declined to address whether AI-powered chatbots should be treated as interactive customer support or merely automated decision trees. The court also acknowledged that a de minimis exception continues to exist under Wisconsin Department of Revenue v. William Wrigley, Jr., Co., 505 U.S. 214 (1992), meaning that isolated or insignificant non-solicitation activities may not necessarily end P.L. 86-272 protection.


































































































































